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Day 1
Thursday, February 23rd
  How Configurable SoC Technology is Enabling the Multimedia Market

08:00 - 09:00

REGISTRATION

09:00 - 09:15

Welcome (download presentation Presentation Download)
Colley Huang, President Digitimes

09:15 - 09:55

Building Differentiation in Silicon Through Configurable Processing - (download presentation Presentation Download / Listen to Audio Webcast )
Carl Schlachte, CEO, ARC International

09:55 - 10:35

Market Forces Driving Configurability in Consumer Electronics SOCs - (download presentation Presentation Download / Listen to Audio Webcast )
Tony Massimini, Chief of Technology, Semico Research Corp.

10:35 - 10:50

BREAK

10:50 - 11:30

:Design Tool Strategies to Render Configurable Designs in Nanometer Processes (download presentation Presentation Download)
Magma Design Automation, Inc. Chris Yih, Vice President of AsiaPAC sales

11:30 - 12:15

Using Configurable CPU Cores for Demanding Mobile Multimedia Applications (download presentation Presentation Download)
Fraunhofer Heinrich-Hertz-Institute, Heiko Huebert, Senior System Architect

12:15 - 02:00

LUNCH

12:00 - 17:00

TRACK 1

Software Development Tools for Developing Multimedia Applications on Configurable Cores

 

TRACK 2

Design Tools for Implementing Configurable
Multimedia Designs in
Nanometer Processes

 

TRACK 3

Successful Multimedia SoC Silicon
Differentiated
With Configurable
Processors

02:00 - 02:30

Tao Logo
  ARC Logo   ChipX Logo

 

An Open Multimedia Environment To Produce JAVA Acceleration
(download presentation Presentation Download)
Ashley Benn, Sales Manager, Tao Group, Ltd.

 

Building a Low-Cost, Highly Differentiated, Multi-Standard Video Processing SoC with the ARC Video Subsystem
(download presentation Presentation Download)
Dan Davis, Product Marketing Director, ARC International

  How Structured ASICs Provide Shorter Time to Market for Configurable
CPU-Based SoC

(download presentation Presentation Download)
Elie Massabki,
Vice President of Marketing ChipX, Inc.

02:30 - 03:00

Codito Logo
 
Virage Logo
 
VisionFlow Logo

 

Linux for Configurable Consumer Electronics CPUs
(download presentation Presentation Download)
Patanjali Somayaji, CEO, Codito Technologies Pvt. Ltd.

 

Configurable CPUs Into Silicon With Low-Power or High Performance Libraries
(download presentation Presentation Download)
Dr. Deepak Sherlekar, Distinguished Member of Technical Staff,
Virage Logic Corp.

 

Configurable Multi-standard Application Processors for Next Generation Video Compression Systems
(download presentation Presentation Download)
John K. Yuan,
CEO & President, VisionFlow, Inc.

03:00 - 03:30

Green Hills Logo
  ARC Logo   BDTi Logo
 

How MULTI Integrated Development Environment Produces Efficient Software for Configurable Cores in Wireless Communications SoCs
(download presentation Presentation Download)
Craig Franklin, Vice President of Advanced Products,
Green Hills Software, Inc.

 

Creating Unique Preverified CPU Architectural Features with ARC Configurator
(download presentation Presentation Download)
Minghau Lee, Solution Architect, ARC International

 

Benchmarking H.264 Hardware/Software Solutions
(download presentation Presentation Download)
Steve Ammon,
Senior Engineer, Berkeley Design Technology, Inc.

03:30 - 03:45

BREAK

03:45 - 04:15

ARC Logo
  Cadence Logo  
Sonics Logo

 

Adaptive Software Development Tools for Configurable CPU Cores
(download presentation Presentation Download)
Minghau Lee, Solution Architect, ARC International

 

Simulation and Verification of a Configurable ARC-based SoC design
(download presentation Presentation Download)
Chiming Li, Technical Marketing Manager, Cadence Design Systems, Inc.

 

Building Heterogeneous Multicore SoC Design Based on Smart Interconnect
(download presentation Presentation Download)
Hayssam Balach,
Vice President Asia Operations,
Sonics, Inc.

04:15 - 04:45

ThreadX Logo
 
Cadence Logo
 
CoWare Logo

 

Small Kernel RTOS for Driving WiFi and Other Wireless SoCs
(download presentation Presentation Download)

Mr. Jeff Kao, Technical Support Manager, Express Logic, Inc.

 

Optimized Reference Methodology for ARC Processor-Based
SoC Design

(download presentation Presentation Download)

Jerry Chen, Principal Services Applications Engineer, Cadence Design Systems, Inc.

 

CoWare’s ESL Solutions for ARC-based Applications
(download presentation Presentation Download)
William Lock, Technical Manager, Greater China, CoWare, Inc.

04:45 - 05:15

Codito Logo   Magma Logo    

 

Embedded Linux and open-source development tools on ARC cores
(download presentation Presentation Download)

Amit Bhor, Program Manager, Codito Technologies
Pvt. Ltd.

 

A Complete RTL-to-GDSII Flow for ARC Configurable CPU Architecture
(download presentation Presentation Download)

Yatin Trivedi, Director of Product Marketing, Magma Design Automation Inc.

   

05:15 - 0 7:00

RECEPTION

07:00

END

Organizers:   ARC International Logo   Digitimes Website      

Sponsor:             

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